Portfolio

The Project

This spec landing page aims to showcase the benefit of using DoorDash in independently owned restaurants—owners who have a loyal following and are skeptical of new tech and services.

The Goal

To have restaurant owners partner with DoorDash

The Audience

Primarily Independently owned restaurants that do not yet use any delivery services.

The Copy

The Project

This spec newsletter aims to get men to go to their local Macys to shop for their fall sweater event. To motivate these men through savings and convenience as well as style.

The Goal

To have men visit their local 40% Macys Mens Fall Sweater Event from September 8-10.

The Audience

Men ages 28-45, household income of $50k+. This man may buy one or two sweaters a year. and do not think of fall as an opportunity to buy.

The Copy

From: Macy’s

Subject Line: 40% Off Local Men Sweater Event

Preview: Mens Sweater Collection Sale